Bobby Buds
E-commerce + Mobile app for earbuds éco-responsables. Exercice UX/UI complete with strategic pivot documenté.
The project
Bobby Buds is a complete UX/UI exercise for a fictional eco-friendly earbuds brand. The project couvre the entire funnel e-commerce, from product discovery to conversion.
Un strategic pivot was documented during the project, demonstrating the ability to adapt creative direction based on user feedback.
Key points
Product
Eco-friendly earbuds with recycled packaging
Documented pivot
Strategy change based on user insights
Deliverables
5 key e-commerce pages + companion app
Delivered pages
🏠 Homepage
Impactful hero, product presentation, eco-friendly values
📦 Product page
Photo gallery, tech specs, customer reviews
🛒 Cart
Order summary, upsells, promo code
💳 Checkout
Simplified payment, delivery options
✅ Confirmation
Summary, order tracking, app download
📱 Companion App
Equalizer, usage tracking, recycling program
Architecture & User Flow
E-commerce site architecture, companion app and user journey
Branding & Design System
Logo, colors, typography, UI components and icons
Visuels Product
Product mockups and AI-generated lifestyle photos
Research & Inspiration
Learnings
- ✓ Importance of validating hypotheses before committing to design
- ✓ A pivot is not a failure but a smart adaptation
- ✓ Documenting decisions for the portfolio and team